

| March 25th, 2008 | |
| 7:30 am - 8:00 am | Registration and catered continental breakfast |
| 8:00 am - 8:15 am | Welcome |
| 8:15 am - 9:00 am | Keynote address – Chip Conley Joie de Vivre Hospitality Group PEAK: How Great Companies Get their Mojo From Maslow |
| 9:15 am - 10:30 am | First Morning Breakout Sessions - Innovations in Marketing with Technology - Employment Law in the Hospitality Industy |
| 10:15 am - 12:00 pm | Second Morning Breakout Sessions Customer Service Academy – Creating the Right Attitude in the Workplace Best Practices in Conservation - PG&E |
| 12:00 pm - 1:15 pm | Catered Lunch - Silverado Brewing Company - Local, natural, sustainable buffet |
| 1:30 pm - 2:45 pm | First Afternoon Breakout Sessions - Panel – Marketing Hospitality Tourism - Engagement - Avoiding Employee Burnout |
| 3:00 pm - 4:15 pm | Second Afternoon Breakout Sessions - Customer Service Academy – Effective Communication - Greening the Hospitality Business |
| 4:15 pm - 5:15 pm | Wine Tasting, Raffle and Mini Trade Show |